Work > Case Study
HyLife
Being one of North America's leading producers of premium pork means taking good care of your employees, communities, animals, and customers. That mission has led to countless positive economic and cultural impacts along the way. Our brand building efforts with HyLife sought to tell that story with energy and clarity.
Services
- Brand Updates
- Interior Signage
- Website
- Vehicle Decals
- HyLife U Logo
HyLife's “Guiding Light” is central to their success—a set of values used to navigate decisions, attitudes, and company culture. Visually representing this in a new and fresh way was both challenging and rewarding. Our design-build solution included this 21 foot wide feature wall we installed at HyLife headquarters, that included dimensional acrylic elements of varying depth and colour.
Guiding light elements were subtly woven throughout the building, with installations like values posters and themed meeting room vinyls. Dimensional signage and room placards were also utilized, tastefully adding the brand colours into the interior palette.
A new website was designed and developed to capture the full breadth of HyLife's story. HyLife's fully integrated structure means there are plenty of moving parts and with that, different audiences. Streamlined information architecture and a clear visual language were gateways to establishing an engaging, user-friendly browsing experience.
HyLife's product brand increased its visibility with this HyLife Pork Canada vehicle wrap. The truck pulls a branded food trailer to various events throughout the year to engage with communities and build product awareness in Canada.
HyLife's internal training and development programs are a creative solution for employees wanting to grow their skillsets. Logos were created to embody the food and farming sectors HyLife operates in while maintaining a timeless, academic appearance.
