Capabilities > Marketing Strategy
A proactive, agile marketing plan is critical in a competitive market. Our ongoing monthly marketing support helps our clients stay a step ahead while maintaining alignment with annual goals and budgets.
Before marketing tactics are established, it’s important to take a step back and develop an understanding of: your operation, reasons why consumers will choose you (and why some may not) and what brand touchpoints, both tangible and intangible are effective in meeting your objectives.
While good fundamentals and checklists guide our discovery process, we also rely on experience, instincts and intuition. The same way a seasoned airline captain makes decisions grounded with wisdom vs. a newly minted first officer following the same checklist.
We offer a number of online services to help elevate your brand and grow your business, our online services include: website design and development, ongoing website reporting and analysis, managing online advertising campaigns and deploying email marketing newsletters.
- Annual Marketing Plan
- Strategic Positioning
- Market Research
- Brand Audit & Development
- Digital Advertising
- Targeted Direct Mail
- Media Planning & Buying