Ruby Truck Line has successfully adapted to a changing business landscape while growing its business for over 25 years. Their forward-thinking vision to stay relevant is what led them to us. The first step was to update their visual identity to accurately portray who they are and where they are going.
- Visual Identity
- Fleet Decals
A new logo followed, designed to translate into a recognizable icon when applied to their fleet. We then produced and installed updated decal sets for their trucks and trailers. These new Ruby rigs can be seen across Canada, the USA, and Mexico.
We designed and printed Ruby’s stationery set in house. The new business cards included special finishes like reflective red foil and soft touch coatings for a more impactful tactile experience.
Ruby’s new website was designed to capitalize on SEO opportunities while succinctly capture Ruby’s value proposition, respected ethics and deep history. The site’s optimal interface balance ensures users are able to identify and digest content effectively while navigating where they need to be efficiently.
Ruby’s new visual identity portrays relevance and credibility, undergirding the methods and ethics that have allowed them to successfully push forward in Manitoba’s competitive transportation sector. This adaptable design system allows the identity to seamlessly apply to new environments as the company continues to grow and evolve.