Falk Nurseries

Case Study: Falk Nurseries

Services

  • Brand Identity
  • Graphic Design
  • Signage
  • Printed Collateral & Flyers Mailing Services
  • Website
  • E-mail List Management / Deployment

Challenge

Falk Nurseries is not located near a major city or town, and as a result, they are a destination location and must work hard to drive traffic to their Nursery. A secondary challenge is keeping plants and landscaping top of mind during the summer months.

Flyer design, printing, mailing

Flyer design, printing, mailing

Print Studio One's approach

Approach

To help Falk Nurseries reach potential customers and stay in touch with them, a holistic marketing approach is used which includes the use of traditional avenues such as signage and flyers but also includes digital mediums such as their website and email campaigns which feature product specials and exclusive deals for members who sign up. Their website is rich in content providing in-depth educational information (something Falk’s is known for – extensive product knowledge and high quality products), as well as a complete product listing that is searchable and can be filtered by a variety of criteria.

We have been going to PSOne for all our marketing needs for over 10 years! They take care of the design, editing, and printing of all our fliers. Our website was designed and is continually updated by them. They have brought our flyers and website together by sending out online e-blasts every week. All of their marketing help has been met with success! They are professional, personable, and easy to work with.

Sheldon Falk, Owner,
Falk Nurseries

Flyer e-blast design and deployment

Flyer e-blast design & deployment

Falk Nurseries
Falk Nursery Staff

Result

Falk’s has established themselves as a top quality Nursery with vast product selection, and educational leader helping customers better understand plant care. Through their various marketing communications they are able to reach many customers and measure their campaign effectiveness through redeemable coupons and email/web analytics. These initial customers quickly turn into long lasting customers as they are impressed by Falk’s friendly knowledgeable staff, and the vast product selection.