Steinbach Family Medical Center

Case Study: Steinbach Family Medical

Services

  • Brand Identity
  • Graphic Design
  • Wayfinding Signage
  • Outdoor Signage
  • Printed Collateral
  • Tradeshow Booth
  • Website

Challenge

When Steinbach Family Medical (SFM) approached Print Studio One, they asked us to review their current branding, and how they could better promote their clinic to attract new doctors. The outcome of this review resulted in shortening their business name, and refreshing their visual identity with new colors and a new logo.

doctors
backlit signage design and printing

Back lit signage

Stethoscope

Approach

The new visual identity was designed to be simple with soft lines and colors, while appearing professional and from the medical field. An emphasis was placed on communicating the ‘family’ aspect of their practice.

Once the new identity was developed, Print Studio One was tasked with updating their indoor and outdoor clinic signage, recruitment booth graphics, as well as developing a new website. The site features a secure scheduling calendar specifically designed for intern scheduling, as SFM is a training clinic for new medical students.

Banner design and printing
Business cards

Appointment cards

Result

By working together with Print Studio One, Steinbach Family Medical has not only professionalized their branding, ensuring patient confidence, but they have attracted new tenants into their building, including a Pharmacy.