Tallpine Lodges

Case Study: Tallpine Lodges

Services

  • Brand Identity
  • Graphic Design
  • Signage
  • Decals
  • Photography
  • Printed Literature
  • Website with E-commerce

Challenge

Tallpine Lodges, a relaxing getaway located on beautiful West Hawk Lake, has been around for years, but was recently purchased by TJ and Sacha – a young married couple who had a new vision for the Lodge. Historically the Lodge was primarily a summer seasonal business, but TJ and Sacha were interested in growing their winter business. After discussing with the Print Studio One team, it was determined that complete rebranding was needed; to communicate a freshness of new ownership and a more active approach to attracting and retaining customers.

Printed collateral for Tallpine Lodges

Printed collateral

Print Studio One's approach

Approach

After an on-site review of the operation, a logo and supporting brand elements were developed. This created the foundation to build off of which later included refreshing their stationary, brochures, thank you cards, site signage, vehicle/equipment decals, print and online advertising, and a new website complete with online booking capabilities.

When we acquired Tallpine Lodges we needed to change how the lodge was perceived so that it looked refreshed and aligned with our new vision. PSOne provided us with what we needed, top to bottom – logo, signage, vehicle decals, photography, printed materials, and our website. Our online booking system was custom built for what we needed and has been a great tool for streamlining our booking process.

Sacha and TJ Harder, Owners
TallPine Lodges

Business cards for Tallpine Lodges

Result

The rebranding has allowed Tallpine Lodges to reach new customers and also do a better job of staying in touch with existing customers through the use of follow-up programs and loyalty programs. Not only are the summer months busier than ever, Tallpine Lodges now has a full winter offering as well, and is seeing many of their regular customers coming to visit in winter.

By developing a website with functions to check room availability and make reservations online, much of the office administration time has been reduced allowing Tallpine Lodges to manage more bookings with reduced effort.