Loewen Henderson Banman Legault (LHBL) provides honest and dedicated legal counsel to their clients through genuine relationships. Their roots trace back to 1974, with the current partners having run the firm for nearly 20 years. LHBL looked to us to provide a brand refresh that will serve them well into the future. This new visual identity was built to accurately portrayed their high level of expertise through a variety of updated applications.
- Visual Identity
- Stationery Printing
We found inspiration in the Roman personification of the moral force in our system of law: Lady Justice. The icon’s unique appearance creates a memorable identity within the industry.
The clarity and legibility of the icon and typeface make for a versatile combination that is easy to reproduce. The typeface creates a refined, distinguished look, working in harmony with the bevelled shoulders of the shield.
The simple, geometric form of the icon draws inspiration from 1940s-era logo design, made popular by renown designer Saul Bass. This timeless style has inspired the visual identities of many respected brands today.
Implies LHBL actively works to uphold the law as a defender of order in our society.
Represents measurement of the strength of a case’s support and opposition.
Refers to the authority of the law and our legal system as a whole.
The boilerplate “We provide honest and dedicated counsel to our clients through genuine relationships.” serves as a succinct summary of LHBL’s value proposition. Additionally, a set of icons was developed to visually represent the areas of practice that LHBL specializes in.
An alternate representation of the logo has been developed in the form of this seal, encapsulating the icon with the names of each partner. The seal provides a more compact alternative to the primary logo, creating an official, authentic appearance, especially when embossed on letterhead or other legal documents.